Post by account_disabled on Mar 5, 2024 3:46:48 GMT -5
Ruido Categories Strategic communication , Inbound marketing How to align marketing and sales for sure success Currently, companies that have an inbound communication and marketing strategy must ensure full collaboration between the marketing and sales departments, thus ensuring success if the objectives are aligned under a deep and common relationship. There is always a tendency to think that there is complete integration between the two departments, but unfortunately this is often not the case. The initial objective of marketing is to capture leads while that of sales is to close the purchasing process and generate new customers. But this approach can be a brake on speeding up the sales cycle. To avoid this, feedback between marketing and sales is needed to optimize internal resources and speed up the sales cycle. In marketing terms, the alignment of these two fundamental teams is known as “Smarketing.
That is, there is a symbiosis in which if one fails, the other will not give the expected results either. That means that if there is no feedback, they have thrown away all the effort they could have made separately. Cooperation can generate a 36% higher retention rate among clients and a 38% higher sales rate . If you want to achieve a better relationship between the two teams, we explain a list of good tips . Both departments employ professionals with different mentalities, but if they come BTC Users Number Data together under the same premise they can obtain better results in the face of adverse situations: Regular meetings between marketing and sales teams It is important that both marketing and sales employees can come together to share processes, resources and improvements from the beginning. For example, weekly meetings can be organized to update current issues and priorities . As well as appearing at events together, such as conferences or group meetups that allow for establishing lasting closeness between groups (even speaking in relative terms of friendship).
Heads should meet within a fixed period from time to time, such as every month, to jointly analyze the results that have been obtained and understand what needs to be improved to achieve a certain volume of leads or their quality. From these meetings, the strategy to follow next must be decided. If you put yourself in the shoes of a department head , be it marketing or sales, you have to be aware that, perhaps, your team's strategy is not the most appropriate if it does not have greater communication. among equals in an organizational chart (for example, with another department head). Creation of content to generate leads in B2B companies The sales team is the one that maintains the most contact with customers, and knows which elements stand out in a company's communication. That is why organizing a brainstorming session between the two teams can be essential to draw conclusions on how to attract new leads.
That is, there is a symbiosis in which if one fails, the other will not give the expected results either. That means that if there is no feedback, they have thrown away all the effort they could have made separately. Cooperation can generate a 36% higher retention rate among clients and a 38% higher sales rate . If you want to achieve a better relationship between the two teams, we explain a list of good tips . Both departments employ professionals with different mentalities, but if they come BTC Users Number Data together under the same premise they can obtain better results in the face of adverse situations: Regular meetings between marketing and sales teams It is important that both marketing and sales employees can come together to share processes, resources and improvements from the beginning. For example, weekly meetings can be organized to update current issues and priorities . As well as appearing at events together, such as conferences or group meetups that allow for establishing lasting closeness between groups (even speaking in relative terms of friendship).
Heads should meet within a fixed period from time to time, such as every month, to jointly analyze the results that have been obtained and understand what needs to be improved to achieve a certain volume of leads or their quality. From these meetings, the strategy to follow next must be decided. If you put yourself in the shoes of a department head , be it marketing or sales, you have to be aware that, perhaps, your team's strategy is not the most appropriate if it does not have greater communication. among equals in an organizational chart (for example, with another department head). Creation of content to generate leads in B2B companies The sales team is the one that maintains the most contact with customers, and knows which elements stand out in a company's communication. That is why organizing a brainstorming session between the two teams can be essential to draw conclusions on how to attract new leads.